What’s the best way to get someone to read your appeal? Tell them a story.
Below is a good example of helping a donor emotionally connect with your mission through an appeal letter. The Down Syndrome Alliance of the Midlands found year-end success with just this subtle switch in the tone of their appeal outreach, which they then connected to a year-end fundraising campaign to “Skip the Coffee – Donate for Down Syndrome.”
How can you emotionally connect your mission to your donors?
What might be a good story to share with them that will touch their hearts?
People want to support good causes. You just have to find out how to get them to connect with YOUR cause. And one of the best ways to do that is through story-telling!
Enjoy the story of Henry.
